Adobe Summit: In-Venue Digital Signage
I designed and project managed all of the digital signage for Adobe Summit. Across 3 venues, 18 different screen sizes and locations, and over 100 custom deliverables. Using the source art from our Studio Team, schedule and announcement content, and sponsor ads, I pulled everything together and managed it within a project management tool, Airtable.
Tools used:
– Adobe Photoshop
– After Effects
– Keynote
– Airtable
– After Effects
– Keynote
– Airtable
Provided art from Studio
Provided art from Studio
Venue Signage
The majority of the screens are permanent displays within the convention centers, hotels, and lobbies. We used them for directional content (1st floor has X event, 2nd, 3rd...), daily schedules, announcements, and sponsor ads. Most of the signs were static, except for the sponsor ads that rotated through.
One of the units is a 9up of screens, so we had more fun there, since there was more real estate to play with. We used an animated clip of the source art, in some of the screens, mixed with announcement content that cycled through the other areas. That was created in After Effects.
LED Wall
This wall was a custom install, that we used to stream the Keynote sessions, showcase the daily schedule, rotating announcements, and highlight key product announcements straight from the stage. The outer edge content stayed static to always display the schedule and Summit art, while the PiP cycled through content specific to that day.
To create this, I made the static content/background in Photoshop, and placed it in Keynote, where I added the PiP announcements there. This allowed us to make on-the-fly edits, since we could just play the Keynote slideshow, versus editing and exporting a Premiere or After Effects file.
Project Management in Airtable
To keep track of all of the nuances of digital signage across 3 venues, I used Airtable (basically sortable, groupable, Excel on steroids). Everything is interconnected and linked, so if I made an update on one line item that also related one on another tab, they all updated. It's a genius tool.
I input all of the sign group types, technical specifications, formulas to generate file names, status & priority columns, content specific to each screen, and more.
